Zespri mulls best way to combat counterfeit kiwifruit in China Zespri思考在中国打击假冒猕猴桃的最佳方法
Zespri enjoyed another strong season with higher profit and revenue reaching $3.3b.Zespri又迎来了一个强劲的季度，利润和收入均达到33亿美元。
▲zespri sungold g3 kiwi
As much as 4000 hectares of Zespri's popular Sun Gold gold kiwifruit could now be illegally planted in China, the kiwifruit exporter says.
这家猕猴桃出口商说，Zespri广受欢迎的阳光金果猕猴桃现在可能在中国非法种植多达4000公顷。
▲zespri kiwifruit Import and export
Chief executive Dan Mathieson told Zespri’s annual meeting on Tuesday that the focus was still on stopping the planting and mitigating its impact on its brand.
首席执行官丹·马蒂森（Dan Mathieson）周二在Zespri年会上表示，目前的重点仍然是停止种植，减轻种植对品牌的影响。
▲佳沛阳光金果金奇异果
But it was a highly complex situation.但情况非常复杂。
''We'll continue to adopt a multi-faceted legal and political approach to protect our retail channels,'' he said.他说：“我们将继续采取多方面的法律和政治手段来保护我们的零售渠道。”
▲阳光金果G3猕猴桃
''One potential option we've been advised to explore is whether there is a commercial opportunity in commercialising SunGold in China that generates returns for our industry and also mitigates the spread of unauthorised SunGold.''
“我们被建议探索的一个潜在选择是，在中国将SunGold商业化是否有商业机会，为我们的行业带来回报，并减少未经授权的SunGold的传播。”
▲sungold g3 kiwifruit vine
In 2019, there were about 6500 ha of SunGold in New Zealand, with a further 1100ha licensed overseas. Sales of SunGold branded kiwifruit represented about half of Zespri's total revenue.
2019年，新西兰约有6500公顷SunGold，另有1100公顷在海外获得许可。SunGold品牌猕猴桃的销售额约占Zespri总收入的一半。
▲gold g3 kiwi
Chinese grown kiwifruit passed off as Zespri SunGold, a variety developed in New Zealand (file).中国种植的猕猴桃被冒充为Zespri SunGold，一种在新西兰开发的品种（文件）。
Talks with the New Zealand and Chinese governments would continue and no decisions would be made without coming back to shareholders, Mathieson said.
▲阳光金果猕猴桃果园
马蒂森说，和新西兰和中国政府的谈判将继续进行，在不向股东汇报的情况下，不会做出任何决定。
Zespri chairman Bruce Cameron told the virtually-held meeting that the last year had been another strong one for the kiwifruit industry.Zespri主席布鲁斯·卡梅隆在几乎举行的会议上表示，去年是猕猴桃产业的又一个强劲年份。
▲Kiwi pollination▲
And while risks remained with Covid-19, ''and we must remain cognisant of that,'' the signals in the market were good.虽然新冠肺炎仍然存在风险，“我们必须认识到这一点”，但市场上的信号是好的。
▲Golden kiwifruit
Zespri's revenue rose to $3.36 billion, up from $3.14b the previous year. Global revenue from fruit sales increased by 7 percent to $3.14b, and 164.4 million trays were delivered.
Zespri的收入从上一年的31.4亿美元增至33.6亿美元。全球水果销售收入增长7%，达到31.4亿美元，交付了1.644亿托盘。
▲zespri RubyRed▲
Net profit was $200.8 million, up from $179.8m the year before.净利润为2.008亿美元，高于上年的1.798亿美元。
On average, kiwifruit growers got a 6 per cent increase in returns per hectare for green kiwifruit ($67,295) and 11 per cent for Sungold ($161,660).
平均而言，猕猴桃种植者每公顷绿色猕猴桃（67295美元）和Sungold（161660美元）的回报率分别提高了6%和11%。
▲Rubyred kiwi orchard
''These numbers are incredibly encouraging for the industry and the wider New Zealand economy during a time of so much economic uncertainty,'' Cameron said.
卡梅伦说：“在经济如此不确定的时期，这些数字对行业和整个新西兰经济都是令人难以置信的鼓舞。”。
▲Kiwi pollen▲
The kiwifruit industry’s 27,000 workers have new ways of working to safely get the job done.猕猴桃产业的27000名工人有新的工作方式来安全地完成工作。
Labour and post-harvest constraints were always a constraint and there was always the risk of losing market access and global uncertainty around Covid-19.
劳动力和收获后制约因素始终是一个制约因素，围绕新冠肺炎始终存在失去市场准入和全球不确定性的风险。
▲黄心猕猴桃花粉
However, Zespri had reached a milestone in Shanghai, where the Chinese government had approved its application for Shanghai Key Trademark Protection status.然而，Zespri在上海达到了一个里程碑，中国政府批准了其上海关键商标保护地位的申请。
▲golden kiwi tree
''Zespri is the only fruit brand and the only New Zealand brand to be recognised in this way,'' Cameron said.卡梅伦说：“Zespri是唯一一个水果品牌，也是唯一一个以这种方式获得认可的新西兰品牌。”。
▲sungold g3 kiwifruit vine
The company has also made a sustainability pledge to use 100 per cent reusable, recyclable or compostable packaging by 2025 and to become carbon positive by 2035.
该公司还做出了可持续发展承诺，到2025年，100%使用可重复使用、可回收或可堆肥包装，到2035年实现碳正排放。
利润再创新高之后 佳沛探讨国产阳光金果对市场潜在的冲击
▲zespri goldenkiwifruit
▲Yellow kiwi orchard
