SunGold is powering growth and opportunity
While the traditional green Hayward variety still comprises roughly half of kiwifruit production, the production and sales of SunGold kiwifruit are growing rapidly and generating high Orchard Gate Returns (OGR) for growers. SunGold now comprises more than 50% of sales, surpassing Hayward.
▲Kiwi sapling▲
虽然传统的绿色海沃德品种仍占猕猴桃产量的一半左右,但阳光猕猴桃的生产和销售正在快速增长,为种植者带来了较高的果园门回报(OGR)。SunGold现在占销售额的50%以上,超过了海沃德。
▲redkiwifruit▲
Since 2015, Zespri’s tray sales have increased by a compounding 8.8% per annum. Hayward tray sales have been relatively stable across this period, while SunGold tray sales has achieved compounded average growth of 31.4% per annum.
▲Kiwi packaging▲
自2015年以来,Zespri的托盘销售额每年增长8.8%。在此期间,海沃德托盘的销售相对稳定,而SunGold托盘的年复合平均增长率为31.4%。
▲redkiwifruit▲
The success of the SunGold variety has been the primary driver of growth in the New Zealand industry in recent years. Zespri owns the worldwide plant variety rights (PVR) to SunGold, which is sought after by a growing number of consumers around the world due to its taste and consistent quality, health and nutrition attributes, and convenience.
▲zespri kiwifruit
SunGold品种的成功是近年来新西兰工业增长的主要驱动力。Zespri拥有SunGold的全球植物品种权(PVR),由于其口味和一致的质量、健康和营养属性以及方便性,世界各地越来越多的消费者追求该产品。
▲kiwifruit▲
▲g3猕猴桃
▲yellow kiwi orchard
▲黄心猕猴桃花粉
▲Kiwi pollination▲